Confession time. When it comes to drugstore beauty bits, I tend to almost always opt for Boots rather than Superdrug. And I’ll admit it’s been years since I really took the time to investigate what own-brand products Superdrug has to offer.
Well it turns out they’ve been upping their game somewhat in recent months and are slowly releasing a whole slew of exciting new own-brand bits – in addition to being the sole high street retailer for big launches like Zoella Beauty and Ruth Crilly’s Colab Dry Shampoo. And before anyone gets the wrong idea about this post, let me just make clear that it is in no way sponsored; I just wanted to share some Superdrug love for a few new products that I think are ruddy great.
First up is the most interesting of the lot, in my opinion at least, is the Superdrug Optimum Phyto Brightener Triple Action Illuminating Black Moisturiser (c/o £12.99). At first glance, I was convinced that this stuff was nothing more than a gimmick – a black gel-formula moisturiser that looks a bit like tar-flavoured jelly and disappears when you rub it into your skin. Errrrr… But I have to admit I’ve actually been quite impressed by this stuff in the few weeks that I’ve been using it. Lightweight, yet pretty darn nourishing with a soothing gel formula that doesn’t leave any tacky residue, it genuinely feels really lovely on my skin – and leaves my face feeling incredibly soft.
Then we move onto a whole skincare range – Superdrug Clearly Youthful, which is aimed at helping adults to tackle acne and blemishes, while also working to combine all that blemish-busting brilliance with some anti-ageing ingredients. And while I haven’t had the chance to road test all of the products, this exfoliating cleanser has certainly some hints of genius about it, not least because it is full to the brim of salacylic acid to help fight off any spots. Scent-wise, it’s ever so slightly chemical-y but not so much so that it will really be of any bother.
Last up is another vital element of skincare – supplements. The Superdrug Advanced Beauty Supplements (c/o £8.49) contain a whole heap of goodness – from basic vitamins to collagen to green tea – all of which will help your skin, hair and nails to be as healthy and happy as possible. I’ve been combining these with my usual intake of fish oils and, while I haven’t seen immediate results, I’m happy to know that I’m doing a little something else to give my insides a boost.
So consider me a Superdrug convert; while I won’t be abandoning my beloved Boots any time soon, I’ll certainly be paying its high street companion a fair few more visits in the coming weeks.