While rootling through my beauty stash t’other day, I noticed that my collection of stick-style beauty products has grown really rather rapidly over the past few months. From lips to cheeks to eyes, it’s seems like there’s a stick for every aspect of your make up routine these days. So why all the stick-y excitement?
Well the most obvious answer to that question is sheer ease of use. With almost every stick-sized product in my arsenal, the application is as easy as swipe, smudge, go – a process which comes in incredibly handy when you’re short of time. Take for example the Kiko Long Lasting Stick Eyeshadow (£6.90) or the NYX Jumbo Eyeshadow Pencil (c/o £5), both have really brilliant formulas which blend so easily onto the eyelid and can be built up for an intense hit of colour, or blended out for something sheer and subtle. Similarly, when it comes to something a bit more cheeky, the (affectionately nicknamed) Clinique Chubby Cheeks (c/o £19) offer the perfect on-the-go application and can be easily blended – or built up – with just a few quick swipes.
There are also a whole heap of additional uses for the majority of these products; the Chubby Cheeks can also be used on the lips to add a sheer wash of colour, while the Charlotte Tilbury Colour Chameleon (c/o £19) can be used not only as an eyeshadow, but as a liner to add an extra dimension of colour to your eye.
Last but not least, there’s also the super handy packing factor. While palettes and other such products tend to be a wee bit fiddly to transport, the stick-sized products could not be easier to bung in a bag and go – plus there tends to be a whole lot more room to squeeze in some extra options, if you want to…!
Now I’m not for a minute suggesting that we all make a switch to stick-only application – that’s just crazy talk – but I have to admit, I’m thoroughly enjoying the whole stick trend which seems to have swept through all of beauty land. So ladies and gents, hit me up with some recommendations for other stick-y products… I have my (jumbo eye) pencil at the ready.