SameSame1

SameSame2

Who has been to South East Asia and recognises the above phrase? Ten points to you.

As I mentioned back in my NYC drugstore haul, I found myself caught in a horrendous downpour while out and about and made a desperate dash to Duane Reade to stock up on a few beauty bits which I thought would help me to repair my sodden face.

One of those emergency additions was the CoverGirl Outlast Stay Fabulous 3-in-1 Foundation which I actually picked up because it looked almost identical to my favourite UK drugstore foundation, the Max Factor Facefinity All Day Flawless 3-in-1 Foundation. Save for a slight difference in colour scheme, the bottles are pretty much identical and promise very similar things from the product inside.

Long-lasting formula? Check. Primer, concealer and foundation all in one? Check. SPF 20? Check. So far, so same.

In fact, the only difference I could find between the two products – besides the CoverGirl v Max Factor branding – was a slight difference in the shade range. And I actually think the CoverGirl version suits my skintone a bit better, annoyingly! When it comes to application and wear, they both offer the same superb coverage, long-lasting staying power and a really natural, dewy finish. In other words, they’re basically the same product.

And whadya know? It turns out this isn’t the only product which crosses over. In fact, for all the UK ladies out there lusting after a CoverGirl product, it’s well worth checking out your local Max Factor counter to see if there’s a corresponding product because in a lot of cases, you’re likely to find something incredibly similar – if not an exact match. A few matches that I’ve managed to find so far include the CoverGirl Clump Crusher Mascara and the Max Factor Clump Defy Mascarathe CoverGirl Bombshell by Lashblast Mascara and the Max Factor Excess Volume Extreme Impact Mascara and the CoverGirl Blast Flipstick Lipcolor and the Max Factor Flipstick Colour Effect Lipstick

Needless to say I’ll be making a Max Factor trip very soon…

Advertisements

5 thoughts on “Same same, but different: Max Factor & CoverGirl

  1. Divya says:

    I want to try the Max Factor one.. everyone’s been raving about it!

    TheConscienceFund

  2. That’s a lot of similarities with product names too! I wonder if they have the same parent company?

    1. I think they must do – they are too similar not to be connected! x

      1. Angelica says:

        Yep, covergirl bought USA MaxFactor so this last one is not longer sold in USA, since covergirl has access to all max factor formulas they are pretty much the same in some products now

  3. Angelica says:

    Yep, covergirl bought USA MaxFactor so this last one is not longer sold in USA, since covergirl has access to all max factor formulas they are pretty much the same in some products now

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: