A bit of a different post today so please bear with me for a little bit – and if you get bored halfway through, just refer to the above ridiculous image of my face to keep you entertained.
I’ve now been running this little ole blog for around 18 months now – hurrah! – which is an incredibly small amount of time in the blogging scheme of things, particularly when you consider that there are some incredibly talented ladies and gents out there who are entering into their second decade of doing this. Props to them. I’ve seen how hard it is to keep these things a-runnin’ and have huge admiration for the ladies and gents out there that have carved out such huge success for themselves through their blogs. Props again.
Despite its relative youth, I ruddy love my blog – and I’m really proud of how far its come in the year and half that I’ve been running it – but there are certain aspects of the blogging world that I’ve found to be a bit less enjoyable and I wanted to take the chance to have a wee ramble – y’all know how much I love those – and share my thoughts on the blogosphere and all that comes with it.
First up, I’ve found that there’s a fair amount of pressure heaped on bloggers to be perfect all the time. I guess it’s so easy to see the finely edited world of a blog and think that it represents the entirety of a person’s life, perfectly packaged in filtered photos and soft editing. Now, this pressure doesn’t always come from readers, but a lot of the time from the bloggers themselves – myself included. I mean, I feel embarrassed – and a little bit guilty – if I step out of the house or head to an event and I’m not looking my best. I’ll quietly mutter to people ‘oh I have a beauty blog’ and expect them to immediately judge me and my blog based on the fact that my foundation isn’t looking its most flawless or my hair is bundled up into a top knot. Slightly ridiculous right? Because really, who cares?! I love beauty and I love experimenting with it and trying out new products but, sadly, after a whole day in the office and only five minutes to get ready, I’m just not always going to be on top of my game as far as my appearance is concerned (in fact the majority of the time I look like I do in the above image)!
It also seems slightly bizarre to me the number of bloggers who class themselves as ‘unsuccessful’ or even as ‘failures’ because they haven’t achieved the same stratospheric success as some of the more popular bloggers out there. At the end of the day, we’re working in a pretty saturated market ladies and gents. Beauty has hit the big time and it’s a bit harder these days to get yourself noticed and to pull in the kind of readership that a lot of the more established bloggers already have. These ladies and gents that you see making their living out of blogging have worked really ruddy hard – for years – and have toiled their booties off to reach the level of success that they now enjoy and it’s going to take a hella lotta work for everyone else to get there too.
That’s not to say you won’t ever manage it – I’m not that pessimistic! – just that it might take a wee while and it’s not something that you should stress about. Blogging should be something you love and that you do because it’s bloody brilliant fun – not because you want to top the readership charts or pull in as many freebies as possible. If I was doing this all purely because I wanted to watch my blog stats soar, I’d have given up a long time ago!
The world of blogging – never thought I’d write that words so many times in one post! – has absolutely sky-rocketed in the last few years and, with that evolution has come a huge variety of opportunities and excitements for each and every blogger out there. So I guess what I’m trying to say through this rambly rant is to take advantage of every opportunity given to you – but don’t be panicked if you don’t find your door being banged down by every brand, reader and ad agency out there within a week of your first post. If that’s what you really want out of your blog – and it’s amazing if you do! – it will happen, it might just require a bit of patience.
And for those of you that are still just in it for the fun – or perhaps a bit of both! – then that’s awesome too and please do keep at it. I for one ruddy lovely all of the variety of content out there and look forward to discovering more and more blogs each and every day. Which brings me to my last point: let’s do some more to share all of those amazing blogs that we stumble across. Comment below if you have one that you want to share, tweet me, tweet your other followers, tell your friends, your family and get the word out there. You never know how many brilliant new blogs you might find in the process! (Adrienne AKA The Sunday Girl put up an immense list of 14 blogs she knows her readers will love and it’s well worth checking out if you’re on the hunt for more reading material.)
If you’ve made it up to here then thanks a whole heap for tuning in for the entirety of this rather lengthy post. I promise tomorrow we will be back to slightly more condensed and concise posting!